Email Marketing Manager
We are looking for an experienced, data-driven email marketer to join our team.
- Grow our email list organically
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors (past email engagement, website interactions such as content downloads, site page visits, etc.)
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Proficiency in email marketing and marketing automation technology.
- Excellent communication skills and creative thinker, with data analytical abilities
- Knowledge of HTML/CSS, WordPress, MailChimp, SendGrid is a bonus.