Email Marketing Manager

We are looking for an experienced, data-driven email marketer to join our team.

Job Description/Responsibilities:

  1. Grow our email list organically
  2. Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  3. Segment lists based on behaviors (past email engagement, website interactions such as content downloads, site page visits, etc.)
  4. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  5. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  6. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Skills:

  1. Experience with email marketing, lead nurturing, marketing automation, and web analytics.
  2. Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  3. Proficiency in email marketing and marketing automation technology.
  4. Excellent communication skills and creative thinker, with data analytical abilities
  5. Knowledge of HTML/CSS, WordPress, MailChimp, SendGrid is a bonus.